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Today, Avolta AG, previously known as the Dufry-Autogrill combination, began trading on the Swiss Stock Exchange under the ticker SIX: AVOL. This move aligns with the company’s Destination 2027 strategy and follows the unveiling of its new visual identity on avoltaworld.com.
On Thursday, Avolta embarked on a global brand unification process under its Destination 2027 strategy. The transition to Avolta was overwhelmingly supported by shareholders at an Extraordinary General Meeting held on Friday, November 3, 2023. The proposal received a significant 99.77% vote in favor, leading to the update of its stock exchange listing to SIX: AVOL.
As part of this transition, Avolta unified under a single global brand for all communications while maintaining its consumer-facing brands like Dufry, Autogrill, Hudson (NYSE:), and World Duty Free. The company’s ISIN is CH0023405456, and it has a Swiss Security No. 2340545. This rebranding process also encompasses corporate brands of the former Dufry and Autogrill Group into the Avolta brand family.
The company’s shift from the Dufry-Autogrill combination to Avolta represents a significant step in its strategic plan. As Avolta continues to implement its Destination 2027 strategy, market watchers will be keenly observing its progress and performance on the Swiss Stock Exchange.
In an unexpected turn of events, following the opening at CHF 30.17 (CHF1 = USD1.1101) on November 9, Avolta’s shares experienced a slight decrease to CHF 29.70. However, this did not deter the company from launching avoltaworld.com to represent its unified global brand and Destination 2027 plan.
The corporate transition from Dufry AG (OTC:) to Avolta AG was ratified at an extraordinary general meeting. The rebranded entity, a fusion of Dufry and Autogrill, first surfaced at October’s TFWA World Exhibition & Conference. CEO Xavier Rossinyol provided insights into the rebranding during an exclusive video interview.
Moving forward, Avolta will oversee all communication channels, assimilating all former Dufry and Autogrill Group’s corporate brands into its brand family. Despite this shift, consumer-facing brands such as Dufry, Autogrill, Hudson, and World Duty Free will maintain their operations, capitalizing on their existing relationships with travelers.
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