AMC Entertainment Holdings Inc. CEO Adam Aron says that advance ticket sales have been robust for “Barbie” and “Oppenheimer,” two of the year’s most eagerly anticipated movies.
“Barbie and Oppenheimer have the 12th and 17th highest same period U.S. advance ticket sales in AMC history,” he tweeted Wednesday. “I doubt they will finish that high, but it demonstrates the appeal of these movies and of AMC. Who ever was predicting that movie theaters are dead?”
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Warner Bros. Discovery Inc.’s
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“Barbie,” starring Margot Robbie and Ryan Gosling, hits theaters Friday, as does “Oppenheimer,” which stars Cillian Murphy as the atomic-bomb scientist Robert Oppenheimer.
A global marketing blitz has generated massive buzz around the “Barbie” movie. On Wednesday, Aron also tweeted that it has ordered 25,000 pink Barbie toy corvettes, which are being sold at AMC
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theaters.
Related: ‘Barbie’ movie might boost Mattel’s toy sales — but it may not do much more for the stock, analyst says
“Move fast,” he wrote. “My bet is that they all sell out in the first week, maybe even in the first weekend.”
Last week AMC said that 40,000 of its AMC Stubs members have bought tickets to see “Barbie” and Universal Pictures’ “Oppenheimer,” on the same day. The two movies have sparked an internet phenomenon dubbed “Barbenheimer.”
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Variety reports that “Barbie” is expected to bring in box office of $95 million to $110 million from 4,200 theaters in North America during its opening weekend, with “Oppenheimer” aiming for a $50 million opening weekend from 3,600 cinemas.
AMC’s stock rose 0.4% Wednesday.
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