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Indebta > Investing > Bud Light Boycott Dents U.S. Sales but AB InBev Earnings Beat Expectations
Investing

Bud Light Boycott Dents U.S. Sales but AB InBev Earnings Beat Expectations

News Room
Last updated: 2023/08/03 at 6:00 AM
By News Room
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Anheuser Busch InBev
on Thursday reported second-quarter earnings that beat expectations, despite taking a significant hit to its U.S. sales as some drinkers boycotted its Bud Light beer brand.

AB InBev
(ticker: BUD) reported underlying earnings of 72 cents a share for the quarter to the end of June, on revenue of $15.12 billion.

Analysts had expected AB InBev to earn 68 cents a share on revenue of $15.38 billion.

Revenue was up 7.2% but total volumes declined by 1.4%. Revenue in the U.S. declined by 10.5% as AB InBev’s flagship American brand Bud Light is facing a conservative boycott over its marketing partnership with transgender influencer Dylan Mulvaney.

AB InBev reiterated that it expects its 2023 earnings before interest, taxes, depreciation, and amortization to grow in line with its medium-term outlook of between 4% to 8% and revenue to grow ahead of Ebitda.

American depositary receipts of AB InBev were up 2.4% in premarket trading. They had fallen 6.4% this year so far as of Wednesday’s close.

This is breaking news. Read a preview of AB InBev’s earnings below and check back for more analysis soon.

————————————————————————————————————————————

AB InBev will report second-quarter results on Thursday, and although just a quarter of its business comes from the U.S., that segment will undoubtedly command the lion’s share of investors’ attention.

AB InBev’s American depositary receipts have fallen about 16% since the start of April, all stemming from a rapid decline in sales for its Bud Light brand. Formerly America’s top-selling beer, it’s been in the crosshairs of conservative consumers and investors after its marketing partnership with transgender influencer Dylan Mulvaney and subsequent management response.

Bud Light’s dented sales have been a boon to rivals and source of concern for analysts, who have lowered second-quarter earnings-per-share estimates by 12.5% in the past three months, according to FactSet. Consensus now calls for AB InBev to earn 68 cents a share on revenue of $15.38 billion.

In May, the company reported a better-than-expected first quarter, and addressed the controversy on its conference call.

Nonetheless, while Bud Light’s missteps have grabbed headlines, bulls have been quick to point out that AB InBev gets nearly three-quarters of its business from outside the U.S., where the issue is moot. Moreover, the worst of Bud Light’s sales declines may finally be over, and some believe that the permanent damage will be relatively minor. Just over 60% of the 29 analysts covering AB InBev have a Buy rating or the equivalent on the shares, according to data from FactSet, with an average price target of $67.32, about 20% above today’s levels.

Barron’s has argued that the stock still looks worth buying following the selloff, given the global power of its brands.  

Write to Teresa Rivas at [email protected]

Read the full article here

News Room August 3, 2023 August 3, 2023
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