The idea of hanging out your own shingle is exciting, but the exuberance can wane when you face the countless decisions necessary for launching your own firm. Not every choice is exciting or easy, but they are required to run a successful enterprise.
One of those decisions is determining a company name. The name is the first thing customers and prospects see, so it’s important that it sets the right tone. When launching my wealth management company, the choice seemed obvious. I’m the point of contact for all clients and the…
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