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The job market slowdown has prompted recruitment giants like ManpowerGroup (NYSE:) and Robert Walters to leverage generative AI to enhance efficiency, expand candidate identification, and offset income losses due to fewer permanent vacancies. The use of AI to scan applications extensively and identify talent from non-traditional sources is becoming increasingly prevalent.
Robert Walters has implemented its AI-driven Adify software to generate job adverts using neutral language, with the aim of attracting a diverse pool of applicants. The software has proven effective in promoting diversity, with a notable 23% surge in female applicants and an overall increase in applications.
Similarly, Adecco (SIX:) is utilizing AI for various recruitment tasks such as swift job ad creation, candidate shortlisting based on key skills, and expediting the recruitment process. In 2021, Adecco acquired QAPA, a French digital workforce solutions provider that harnesses AI and cloud infrastructure for efficient candidate-role matching. Their services also encompass an AI-supported CV maker and a partnership with Microsoft (NASDAQ:) to develop an AI-powered career platform for skill assessment and personalized career advice.
However, amidst the rising prominence of AI in recruitment, Adecco’s CEO, Denis Machuel, emphasizes the enduring importance of human skills in the process. He foresees emerging roles such as “prompt engineer,” charged with framing questions for AI systems. At the same time, he acknowledges ethical concerns associated with the use of AI in recruitment, including risks of cyber attacks and potential increases in inequality if AI is trained on biased data.
As the rise of AI reshapes the landscape of recruitment, HR teams are also facing changes. They are required to adapt to automated roles and ensure ethical technology use, further highlighting the evolving nature of human resources and recruitment sectors.
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