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Major career platforms are leveraging artificial intelligence (AI) to enhance user experience and improve job matching. Indeed and LinkedIn have implemented AI technology to better understand user intent, as revealed by LinkedIn’s vice-president of product Hari Srinivasan and Indeed’s executive vice-president for employer Raj Mukherjee. This move aims to ensure more accurate job matches for users, enhancing the overall platform efficiency.
In a similar vein, Otta, co-founded by Sam Franklin and Theo Margolius, has adopted a comparable AI approach. However, Otta distinguishes itself by offering “Otta’s take”, a unique feature that provides additional information such as employer response times and employee endorsements for each job posting. This feature aims to provide users with a more comprehensive understanding of potential job opportunities.
Meanwhile, Hackajob, under the leadership of Mark Chaffey, is utilizing a subscription-based model that allows companies to approach potential candidates while considering their preferences, such as hybrid work policy. This approach is designed to create a more personalized experience for job seekers, allowing them to find roles better suited to their specific needs.
In addition to understanding user intent, LinkedIn is also focusing on enhancing its search functionality. The platform is integrating natural language prompts and placing a strong emphasis on skills. This enhancement is expected to make it easier for users to find jobs that align with their skill sets, further improving the job matching process on the platform.
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