© Reuters. FILE PHOTO: A women uses an iPhone mobile device as she passes a lighted Apple logo at the Apple store at Grand Central Terminal in New York City, U.S., April 14, 2023. REUTERS/Mike Segar
(Reuters) – Apple Inc (NASDAQ:) has lowered sales estimates for its long-awaited mixed-reality headsets by about two-thirds, Bloomberg News reported on Thursday, citing people familiar with the matter.
The iPhone-maker had initially hoped to sell about 3 million units a year, but has now pared back those estimates to about 1 million, and then to 900,000 units, the report said.
The company is set to hold a developers’ conference on June 5, where it is expected to present the product, the report said.
Apple did not immediately respond to a Reuters request for comment.
The mixed-reality headset, which can overlay digital objects on a view of the real world, is widely anticipated to be Apple’s next major product.
The headset is expected to cost around $3,000, Bloomberg News had reported in February. Meta Platform Inc’s Quest Pro virtual and mixed reality headset is priced at about $1,000.
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