By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
IndebtaIndebta
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Notification Show More
Aa
IndebtaIndebta
Aa
  • Banking
  • Credit Cards
  • Loans
  • Dept Management
  • Mortgage
  • Markets
  • Investing
  • Small Business
  • Videos
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Follow US
Indebta > Markets > Stocks > Factbox: Linda Yaccarino – the advertising executive Musk picked as new Twitter CEO
Stocks

Factbox: Linda Yaccarino – the advertising executive Musk picked as new Twitter CEO

News Room
Last updated: 2023/05/14 at 10:03 PM
By News Room
Share
2 Min Read
SHARE

© Reuters. FILE PHOTO: Twitter corporate headquarters building is seen in downtown San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria

(Reuters) – Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter’s new CEO, as the company tries to reverse a plunge in ad revenue at the social media platform.

Yaccarino has been a key figure in modernizing the advertising business at NBCUniversal, which is owned by Comcast Corp (NASDAQ:).

Here are some facts about the incoming Twitter CEO:

AD CHIEF AT NBCU

Yaccarino spent a little less than 12 years at NBCUniversal (NBCU), where she was most recently the chairperson of global advertising and partnerships.

During her time with the company, she helmed the media network’s advertising strategy across television and digital properties and was also instrumental in the launch of ad-supported streaming service Peacock in 2020.

NEARLY 20 YEARS AT TURNER ENTERTAINMENT

Before NBCU, Yaccarino was at Turner Entertainment for about two decades in the roles of chief operating officer and executive vice president across its advertising sales, marketing and acquisitions divisions.

Turner Entertainment operates CNN and is owned by Warner Bros Discovery (NASDAQ:).

INTERVIEW WITH MUSK

Yaccarino interviewed Musk at an advertising conference in Miami last month, where she lauded his work ethic.

“Many of you in this room know me, and you know I pride myself on my work ethic,” she said, adding, “Buddy, I met my match.”

She also pressed him about advertisers’ concerns around negative content on Twitter.

WORLD ECONOMIC FORUM

Yaccarino is the chairperson of the World Economic Forum’s Taskforce on Future of Work and sits on the WEF’s Media, Entertainment and Culture Industry Governors Steering Committee.

PRESIDENT’S COUNCIL ON SPORTS FITNESS AND NUTRITION

In 2018, Yaccarino was named by former U.S. President Donald Trump to the President’s Council on Sports Fitness and Nutrition.

Read the full article here

News Room May 14, 2023 May 14, 2023
Share this Article
Facebook Twitter Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Finance Weekly Newsletter

Join now for the latest news, tips, and analysis about personal finance, credit cards, dept management, and many more from our experts.
Join Now
Military briefing: How Iran is preparing for Israeli or US strikes

Iran has been seeking to bolster its air defences as the military…

President Trump holds Cabinet meeting

Watch full video on YouTube

How Tesla lost some of its biggest fans

Watch full video on YouTube

Is private equity becoming a money trap?

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects…

Iran has increased enriched uranium by 50%, says UN watchdog

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects…

- Advertisement -
Ad imageAd image

You Might Also Like

Stocks

Playa Hotels & Resorts (NASDAQ:PLYA) Delivers Strong Q4 Numbers By Stock Story

By News Room
Stocks

ON24 (NYSE:ONTF) Posts Better-Than-Expected Sales In Q4 By Stock Story

By News Room
Stocks

Evolent Health shares leap on Q4 earnings beat and upbeat guidance By Investing.com

By News Room
Stocks

Chuy’s (NASDAQ:CHUY) Reports Q4 In Line With Expectations But Stock Drops

By News Room
Stocks

Red River Bancshares raises dividend to $0.09 per share

By News Room
Stocks

Ecolab appoints Microsoft executive to board

By News Room
Stocks

Semilux secures $50 million equity deal with White Lion Capital

By News Room
Stocks

US government debt trajectory to push long-term yields higher, says PIMCO

By News Room
Facebook Twitter Pinterest Youtube Instagram
Company
  • Privacy Policy
  • Terms & Conditions
  • Press Release
  • Contact
  • Advertisement
More Info
  • Newsletter
  • Market Data
  • Credit Cards
  • Videos

Sign Up For Free

Subscribe to our newsletter and don't miss out on our programs, webinars and trainings.

I have read and agree to the terms & conditions
Join Community

2023 © Indepta.com. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?