By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
IndebtaIndebta
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
9
Notification Show More
News
UK ready to put ‘boots on ground’ in Ukraine if ceasefire reached, says minister
3 hours ago
Videos
Tesla bull Dan Ives on why he’s still betting on the stock, Trump to tour Federal Reserve renovation
12 hours ago
Videos
Why The Microplastics Crisis Will Only Get Worse
12 hours ago
News
Hon Hai Precision Industry Co., Ltd. (HNHAF) Q2 2025 Earnings Call Transcript
12 hours ago
News
US wholesale prices jump 3.3% as Trump tariffs hit economy
1 day ago
News
Initial tax data allays fears of non-dom exodus from UK
1 day ago
Videos
Why these two female founders took a shot on the tequila market
1 day ago
Videos
Why Tesla Cybertrucks Aren’t Selling
2 days ago
News
Levi Strauss Stock: DTC Drives Outperformance; Initiate At ‘Hold’ (NYSE:LEVI)
2 days ago
Aa
IndebtaIndebta
Aa
  • Banking
  • Credit Cards
  • Loans
  • Dept Management
  • Mortgage
  • Markets
  • Investing
  • Small Business
  • Videos
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Follow US
Indebta > Small Business > Implementing AI In The Public Relations Industry
Small Business

Implementing AI In The Public Relations Industry

News Room
Last updated: 2023/09/13 at 6:38 PM
By News Room
Share
6 Min Read
SHARE

Liana Zavo is a global keynote speaker, PR executive, personal branding expert, and founder of ZavoMedia PR Group, a global PR firm.

Contents
AI-Driven Media Monitoring And Sentiment AnalysisBest Practices

The field of public relations (PR) is in a state of continuous development, and the application of artificial intelligence (AI) is playing a significant part. PR practitioners are gaining insights into the public’s perception of their clients’ brands and companies thanks to media monitoring and sentiment analysis technologies powered by artificial intelligence.

In my PR agency, my team helps track and analyze mentions of our clients in various media outlets, social media platforms and online communities. By analyzing the sentiment behind these mentions, I can identify patterns, trends and potential crises that may affect my clients’ reputation.

AI-Driven Media Monitoring And Sentiment Analysis

Media monitoring technologies that are powered by artificial intelligence utilize algorithms to search online news stories, social media posts and even broadcast transcripts for mentions of a specific brand or topic.

The process of determining the prevailing mood conveyed by a piece of written material is known as sentiment analysis. Tools for analyzing sentiment do an algorithmic analysis of the words and phrases used in a piece of text in order to identify whether the tone is positive, negative or neutral.

There are several advantages associated with the use of media monitoring systems and sentiment analysis. These tools can assist public relations practitioners in:

• Discerning patterns and tendencies pertaining to the manner in which their brands and clientele are referenced inside media sources.

• Monitoring PR campaign performance.

• Identifying possible crises in advance of their occurrence.

• Gaining insights into the public’s perception of companies and clients.

AI can also assist in drafting press releases and other written materials, as well as automating the distribution process, targeting the right media outlets and journalists for maximum coverage.

Best Practices

For those who are just starting, I suggest clearly describing your aims and objectives before digging into media monitoring and sentiment analysis tools. These objectives might be following the mentions of your brand, gaining an insight into the feelings of your customers, or following the trends in your business. Having this level of insight will make it easier for you to choose the appropriate tools and devise efficient monitoring tactics.

There are a multitude of media monitoring tools now available on the market, each of which has a unique set of features and capabilities. Before choosing a tool, study and thoughtfully consider a number of distinct alternatives. Make sure you have a well-defined plan and an awareness of the capabilities offered by the technology.

When I initially began utilizing tools for media monitoring and sentiment analysis, I wish someone had told me how important it was to compile extensive keyword lists. At first, I was simply interested in monitoring my brand name, but then I found that integrating relevant industry keywords and the names of my competitors gave me a more complete knowledge of the market environment.

In addition, I became aware of the need to continually examine and enhance the findings of the sentiment analysis in order to guarantee their precision and prevent erroneous interpretations.

Users should also be aware of specific issues that may arise when using media monitoring tools and sentiment analysis. Getting erroneous or irrelevant results is a problem that often arises. It is possible that automated algorithms may not always correctly filter out irrelevant mentions, which will result in a significant level of noise within the data. To guarantee that the findings are useful and applicable, it is necessary to manually verify them on a regular basis and do frequent reviews.

Dealing with sarcasm, irony or the cultural context of a statement can also be an extremely challenging issue. Again, it is advised that human searches be carried out in addition to automated monitoring in order to overcome these difficulties. You can guarantee that you collect all relevant references while simultaneously filtering out noise if you run manual searches throughout social media platforms, forums and any other sites that are pertinent to your research. This may be especially useful in finding relevant debates or patterns that automated tools might have missed.

In the years to come, there will likely be an increase in the number of media monitoring and sentiment analysis tools that are powered by artificial intelligence. As the field of artificial intelligence continues to advance, the aforementioned technologies will continue to improve in terms of their level of sophistication and will be able to offer even more insights into the manner in which the general public views certain clients and brands.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Read the full article here

News Room September 13, 2023 September 13, 2023
Share this Article
Facebook Twitter Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Finance Weekly Newsletter

Join now for the latest news, tips, and analysis about personal finance, credit cards, dept management, and many more from our experts.
Join Now
UK ready to put ‘boots on ground’ in Ukraine if ceasefire reached, says minister

Unlock the White House Watch newsletter for freeYour guide to what Trump’s…

Tesla bull Dan Ives on why he’s still betting on the stock, Trump to tour Federal Reserve renovation

Watch full video on YouTube

Why The Microplastics Crisis Will Only Get Worse

Watch full video on YouTube

Hon Hai Precision Industry Co., Ltd. (HNHAF) Q2 2025 Earnings Call Transcript

Hon Hai Precision Industry Co., Ltd. (OTCPK:HNHAF) Q2 2025 Earnings Conference Call…

US wholesale prices jump 3.3% as Trump tariffs hit economy

Stay informed with free updatesSimply sign up to the US economy myFT…

- Advertisement -
Ad imageAd image

You Might Also Like

Small Business

Brilliant Or Lucky? 4 Key Insights For Ventures & Angels

By News Room
Small Business

A Conversation With Agile Expert Harry Narang

By News Room
Small Business

College enrollment is down, Gen Z losing faith in a degree. Here is a better option.

By News Room
Small Business

The Digital Cyrano De Bergerac Of Modern Business

By News Room
Small Business

Why Do We Stay In A Job When We Are Not Happy? Insights To Help You Get The Career You Deserve

By News Room
Small Business

Making A Large Language Model Transparent, Compliant And Reliable

By News Room
Small Business

The Important Initiative For Real Digital Marketing Results

By News Room
Small Business

The Future Of Real Estate

By News Room
Facebook Twitter Pinterest Youtube Instagram
Company
  • Privacy Policy
  • Terms & Conditions
  • Press Release
  • Contact
  • Advertisement
More Info
  • Newsletter
  • Market Data
  • Credit Cards
  • Videos

Sign Up For Free

Subscribe to our newsletter and don't miss out on our programs, webinars and trainings.

I have read and agree to the terms & conditions
Join Community

2023 © Indepta.com. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?