By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
IndebtaIndebta
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Notification Show More
Aa
IndebtaIndebta
Aa
  • Banking
  • Credit Cards
  • Loans
  • Dept Management
  • Mortgage
  • Markets
  • Investing
  • Small Business
  • Videos
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Follow US
Indebta > Small Business > Navigating The World Of Content Distribution Beyond Creation
Small Business

Navigating The World Of Content Distribution Beyond Creation

News Room
Last updated: 2023/09/12 at 3:46 AM
By News Room
Share
5 Min Read
SHARE

Owner of award-winning growth marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast.

Contents
The Imperative Of A Strategic Content Distribution PlanGo Beyond Content Creation—Have A Plan For Distribution

In the bustling world of B2B growth marketing, creating exceptional content is just one piece of the puzzle. Distributing that content effectively is where the real magic happens. Consider this: A delectably prepared meal is only as good as its presentation and reach. You wouldn’t make a gourmet dish and leave it in the kitchen, would you?

The Imperative Of A Strategic Content Distribution Plan

Even if you’ve crafted the most engaging content, it’s almost worthless if it doesn’t find its way to the right audience at the opportune moment. This is the prime reason why businesses, especially in the B2B domain, need to focus on a robust and targeted content distribution strategy.

In my experience as the owner of a B2B growth marketing agency, we’ve unearthed various distribution techniques that promise better visibility, engagement and conversion. Here’s my consolidated list of distribution methods, offering a blend of organic and paid approaches, beginning with the powerhouses of the digital age: social media platforms.

1. Actively engage in social media sharing and monitoring.

Spread your content across different social media channels. Make sure to adjust it per the unique engagement style that fits each platform. Stay in the loop of mentions and shares of topics related to what your content is about. Actively engage to build a thriving community.

2. Dive into short-form video marketing.

Short, snackable video versions of your content can be shared on YouTube, Facebook Shorts, Instagram Reels, and even TikTok, expanding your reach manifold and conveying your message in a digestible manner.

3. Engage with industry experts on social media.

Tagging and connecting with industry leaders can lend your content an authentic voice and a wider reach. Don’t look for tier-1 mega influencers. Instead, focus on niche experts with a loyal following.

4. Engage in relevant online communities.

Platforms such as Quora and Reddit are brimming with organic discussions. Seamlessly integrating your content here can drive very relevant attention to it.

5. Republish on credible platforms.

Consider extending your content’s reach by republishing on sites like Medium, Hacker News and Business2Community.

6. Focus on visual elements for shareability.

Turn your content’s key points into compelling visuals. Share these across platforms to captivate and redirect users to your main content. Slide deck platforms like SlideShare cater to an audience that appreciates visually rich, concise content. Repurposing your content here can be beneficial.

7. Consider paid promotion.

Targeted ads on platforms that your audience frequents can be a great way to amplify your content’s reach when approached intentionally.

8. Share content internally and solicit feedback.

Platforms such as Slack and WhatsApp can kickstart initial engagements from within your organization. Reach out to peers, colleagues and trusted experts for feedback. This engagement can often lead to organic shares.

9. Maximize your email signature.

An often-underutilized tactic, leveraging your daily email traffic can subtly drive consistent visibility.

10. Highlight achievements on your website through strategic interlinking of content.

If your content gets attention or recognition on renowned platforms, prominently display this on your site’s news/press pages. Direct users from your high-traffic content to newer posts to ensure engagement continuity and context. Also, consider directly addressing your core audience by integrating your content into your company newsletters.

Go Beyond Content Creation—Have A Plan For Distribution

In conclusion, as with our gourmet meal analogy, no matter how enticing your content is, its real worth is realized only when it’s served, or in this context, distributed aptly. As a B2B growth marketing agency owner, I’ve seen businesses spend countless hours perfecting their content but falter at distribution. Avoid this pitfall.

What other distribution methods have worked for you? I’m always keen to expand this list and learn more!

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Read the full article here

News Room September 12, 2023 September 12, 2023
Share this Article
Facebook Twitter Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Finance Weekly Newsletter

Join now for the latest news, tips, and analysis about personal finance, credit cards, dept management, and many more from our experts.
Join Now
Hon Hai Precision Industry Co., Ltd. (HNHAF) Q2 2025 Earnings Call Transcript

Hon Hai Precision Industry Co., Ltd. (OTCPK:HNHAF) Q2 2025 Earnings Conference Call…

US wholesale prices jump 3.3% as Trump tariffs hit economy

Stay informed with free updatesSimply sign up to the US economy myFT…

Initial tax data allays fears of non-dom exodus from UK

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects…

Why these two female founders took a shot on the tequila market

Watch full video on YouTube

Why Tesla Cybertrucks Aren’t Selling

Watch full video on YouTube

- Advertisement -
Ad imageAd image

You Might Also Like

Small Business

Brilliant Or Lucky? 4 Key Insights For Ventures & Angels

By News Room
Small Business

A Conversation With Agile Expert Harry Narang

By News Room
Small Business

College enrollment is down, Gen Z losing faith in a degree. Here is a better option.

By News Room
Small Business

The Digital Cyrano De Bergerac Of Modern Business

By News Room
Small Business

Why Do We Stay In A Job When We Are Not Happy? Insights To Help You Get The Career You Deserve

By News Room
Small Business

Making A Large Language Model Transparent, Compliant And Reliable

By News Room
Small Business

The Important Initiative For Real Digital Marketing Results

By News Room
Small Business

The Future Of Real Estate

By News Room
Facebook Twitter Pinterest Youtube Instagram
Company
  • Privacy Policy
  • Terms & Conditions
  • Press Release
  • Contact
  • Advertisement
More Info
  • Newsletter
  • Market Data
  • Credit Cards
  • Videos

Sign Up For Free

Subscribe to our newsletter and don't miss out on our programs, webinars and trainings.

I have read and agree to the terms & conditions
Join Community

2023 © Indepta.com. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?