By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
IndebtaIndebta
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Notification Show More
Aa
IndebtaIndebta
Aa
  • Banking
  • Credit Cards
  • Loans
  • Dept Management
  • Mortgage
  • Markets
  • Investing
  • Small Business
  • Videos
  • Home
  • News
  • Banking
  • Credit Cards
  • Loans
  • Mortgage
  • Investing
  • Markets
    • Stocks
    • Commodities
    • Crypto
    • Forex
  • Videos
  • More
    • Finance
    • Dept Management
    • Small Business
Follow US
Indebta > Small Business > Six Ways To Establish Executive Thought Leadership
Small Business

Six Ways To Establish Executive Thought Leadership

News Room
Last updated: 2023/08/23 at 12:36 PM
By News Room
Share
7 Min Read
SHARE

Ronjini Joshua is the CEO and Founder of The Silver Telegram, Host of The PR Playbook Podcast and founder of The Social Equity Council.

Contents
1. Rapid Response To Trends2. Podcast Interviews3. Writing Bylined Articles4. Speaking At Events5. Hosting Webinars6. Council Memberships

The format in which we execute public relations has shifted many times over the years, and so has reputation management for brands and personalities. For many, the idea of “thought leadership” has taken center stage. Not only brands but also their executives are starting to build online expertise as another layer of credibility to companies and executive profiles. Depending on what your ultimate goals are, you can pursue thought leadership. Here are six that I have found to be effective.

1. Rapid Response To Trends

Have you ever reacted to an article while reading it? That’s exactly what rapid response is. If you’re reading an article and have an expert opinion, use that opportunity to create a relationship with your favorite journalist. Tell them why you agree or disagree with their story, and offer to provide commentary for a future article. This is a great way to open a window of friendship and show that you’re paying attention while providing value.

2. Podcast Interviews

Podcasts are a great way to showcase your expertise in a venue that is more conversational and fun to listen to. Identify podcasts that are a direct line to your key stakeholders. Once you’ve created that list, note down why you believe that you are well-suited for that podcast. Another step is to create a profile for yourself that highlights three to four key topics that you can address (ideally, something that is appropriate for the direction of the podcast) and links to some examples of previous speaking engagements so that the host can get a taste of your speaking style. Above all, make sure you are targeting the right host and the right audience!

3. Writing Bylined Articles

A great way to educate, build and underscore your expertise is by writing about what you know best. The actual writing may not be everyone’s strong suit, but there are ways around that, such as working with a ghostwriter. However, having an opinion is something everyone can do!

Make a list of media outlets that you pay attention to; you may be surprised to find that they take contributed articles, op-ed pieces or many other opportunities that will drive brand visibility. You can even take a blog that you have written and expand on a topic that you’ve previously only touched on. I believe the best bylined articles are those that reveal information that most people aren’t willing to reveal.

Getting a bylined article published can give you a voice, so use it wisely to generate the type of attention you want for yourself and your brand. Remember to never publish a byline that may have a negative effect on your resume or profile as a leader. While you can write about almost anything, I encourage people to never write anything they wouldn’t want their grandmother to read. It’s a mild marker for your internal moral compass.

4. Speaking At Events

Tradeshows are a hotbed of opportunities when it comes to both public relations and marketing. These are great places to access the “low-hanging fruit” of business development and brand visibility. One area that many people may overlook is speaking. Not only can you be invited to speak as a thought leader, but most conferences have a call for speakers about eight to 12 months before the event. Identify the events that you think would have the best audience for you and develop a compelling speaker proposal that highlights your expertise and your key differentiators. Speaking experience will follow you wherever you go and can benefit your current company by showing a high level of expertise while you’re there.

5. Hosting Webinars

This new world of video webinars has continued to expand and has given more corporate brands a “pass” to create video content that they may not have explored in decades past. Webinars are a great way to capture the attention of those workers who are seeking more knowledge in visual formats that come with a forum to ask questions. The world of content is ever-expanding, and if you have an audience that is targeted enough, webinars can not only be a great place to showcase your leadership and expertise but also a hole-in-one for lead gen.

I recommend picking a controversial topic and challenging or otherwise addressing it. If you include experts from competitive or related companies in the mix, you can expand your audience even further and capture new attention. Remember to follow up the webinar with an offer and to invite media to attend, as well; this could result in a great pitch angle or storyline.

6. Council Memberships

Memberships in professional councils and communities are also great ways to build authority and leadership in front of a targeted professional audience. These communities give you more than just the opportunity to write thought leadership content on your area of expertise for a dedicated audience; they can also provide both online and offline networking opportunities, business development opportunities, trainings and ways to connect with other executives that may prove to be productive partnerships.

These tactics of thought leadership are all things that any leader can do themselves to begin building their thought leadership brand. There’s no time like now to begin creating a thought leadership profile, either on your own or with your marketing team.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Read the full article here

News Room August 23, 2023 August 23, 2023
Share this Article
Facebook Twitter Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Finance Weekly Newsletter

Join now for the latest news, tips, and analysis about personal finance, credit cards, dept management, and many more from our experts.
Join Now
South Africa faces backlash over plan to change law for Musk’s Starlink

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects…

Opec+ to boost oil output for third consecutive month

Stay informed with free updatesSimply sign up to the Oil myFT Digest…

Turkey detains five mayors in latest crackdown on opposition

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects…

Entire Gaza population at risk of famine, says UN

Unlock the White House Watch newsletter for freeYour guide to what Trump’s…

The court of King Donald

Unlock the White House Watch newsletter for freeYour guide to what Trump’s…

- Advertisement -
Ad imageAd image

You Might Also Like

Small Business

Brilliant Or Lucky? 4 Key Insights For Ventures & Angels

By News Room
Small Business

A Conversation With Agile Expert Harry Narang

By News Room
Small Business

College enrollment is down, Gen Z losing faith in a degree. Here is a better option.

By News Room
Small Business

The Digital Cyrano De Bergerac Of Modern Business

By News Room
Small Business

Why Do We Stay In A Job When We Are Not Happy? Insights To Help You Get The Career You Deserve

By News Room
Small Business

Making A Large Language Model Transparent, Compliant And Reliable

By News Room
Small Business

The Important Initiative For Real Digital Marketing Results

By News Room
Small Business

The Future Of Real Estate

By News Room
Facebook Twitter Pinterest Youtube Instagram
Company
  • Privacy Policy
  • Terms & Conditions
  • Press Release
  • Contact
  • Advertisement
More Info
  • Newsletter
  • Market Data
  • Credit Cards
  • Videos

Sign Up For Free

Subscribe to our newsletter and don't miss out on our programs, webinars and trainings.

I have read and agree to the terms & conditions
Join Community

2023 © Indepta.com. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?